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Tinder’s “Nurse Nicole” Tolerates Flirting to Raise Awareness of Men’s Health

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Dating Website Tinder Helps to Save Men’s Lives

Did you know that women are twice as likely to visit their primary physician each year compared to men?  Although men may be in tune with their cars, they aren’t as in tune with their bodies and this can spell serious health problems in the long-run.  That’s why Tinder, the popular dating app, is getting into the action to try to get men to take care of their health.  It might sound like a strange combination–a dating app and men’s health–but thank to the invention of “Nurse Nicole”, men are starting to take notice of their health.

“Nurse Nicole” Tolerates Flirtation for the Sake of Men’s Health

“Nurse Nicole” was created as part of a campaign developed by advertising students Vince Mak and Colby Spear.  The campaign, called “Matches for Men’s Health” was spearheaded by Mak and Spear, who quickly set to work to create a Nurse Nicole profile on Tinder.  Tinder users swipe through matches that the app chooses for them and they can swipe to the right to “like” a profile.  Nurse Nicole is getting a lot of “likes” and saving men’s lives in the process.  She tends to tolerate a lot of flirting, much of it sexual in nature, all so that she can spread the word about the importance of getting regular check-ups and being aware of signs of possible health problems.

Tinder: Just What the Doctor Ordered?

Some are calling Nurse Nicole a desperate attempt to get men to take care of themselves.  Others are calling the campaign just what the doctor ordered.  It does take a certain amount of skill to navigate the plethora of sexually infused messages that Nurse Nicole receives and segue them into health advice.  Some of the funnier interactions are posted on the campaign website, and it does seem that the health advice can get lost in the back-and-forth of the sexual conversations, but you’ve got to hand it to Nurse Nicole (really, Mak and Spear) for doing their best to keep focused on the message of men’s preventative health care such as yearly exams and regular checkups.